Great website design always presents a combination of aesthetics and functionality, such that your website looks good and also converts traffic effectively into sales. However, it also means that you have to go with the trends to get accepted response.
In case you are using a DIY site template, change the style. Avoid plugging your photos and text into the template. This is because it will end up appearing as some cookie cutter. There is a need to look different and so attempt at least to change the font, colors, and contents. You may use over 3 colors or fonts to ensure consistency.